McManus explained that the production planned to "respect the integrity of the game", but that there would be features "to make it look and feel very, very different than a CBS broadcast, which it should. While the network has aired sports-related programming in the past (such as its athletics game show Nickelodeon Guts, and its Kids' Choice Sports awards), this marked the first live sporting event to ever be televised by Nickelodeon. McManus brought the idea up to the league, which was looking to reach younger and diverse audiences. The idea for Nickelodeon to televise an NFL game was that of CBS Sports' chairman Sean McManus. Additionally, the National Football League announced that Nickelodeon would air a youth-specific broadcast of an early 2021 Wild Card playoff game that CBS Sports acquired the rights to, marking the first major live sporting event on the channel. To capitalize on the re-merger, CBS announced plans to add content from Nickelodeon to its CBS All Access streaming service. In December 2019, Viacom re-merged with CBS Corporation to form ViacomCBS. See also: History of Nickelodeon, National Football League on television, History of the National Football League on television, and NFL on CBS § 2020s In May 2023, Nickelodeon announced that the simulcast would return for a second consecutive Christmas game during the 2023 NFL season between the Las Vegas Raiders and Kansas City Chiefs. In May 2022, Nickelodeon announced that the simulcast would return for a Christmas game during the 2022 NFL season between the Denver Broncos and Los Angeles Rams. Following positive reception from media and fans, Nickelodeon announced that the simulcast would return for a Wild Card game during the 2021–22 NFL playoffs between the San Francisco 49ers and Dallas Cowboys. This marked the first time that a major live sporting event would be broadcast on the channel. In 2021, Nickelodeon hosted a one-time simulcast in coordination with CBS of the Chicago Bears– New Orleans Saints Wild Card game. The NFL on Nickelodeon is the branding used for broadcasts of National Football League (NFL) games that are produced by CBS Sports, and broadcast on the American pay television channel Nickelodeon. Nickelodeon Super Duper Super Bowl Pregame Spectacular.
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